“Get Personal”
Goals: boost brand engagement, establish industry authority, boost client and staff engagement
Objectives: showcase staff degrees & certifications; strengthen connections between clients and staff; expand upon personalization theme; increase trust
Tactics:
Flyer, Brochure (excerpts top right)
Conference Display (bottom right)
Website, Newsletter features
Conference Event
1-on-1 Meetings/Visits
Outcomes: clear competitive advantage and clinical superiority; increased engagement of clients, prospects, and staff
“Mary” (Medication Risk Score)
Goals: increase awareness of solution, establish competitive advantage as clinical authority, boost client and prospect engagement
Objectives: showcase solution ease, capability, and value; generate demand; solidify first-mover advantage
Tactics:
Series of Additional Patient Stories
E-communications
Website, Newsletter Features
Event Banners (top left), Trivia
Advertisements (top right), Teasers
Mailers (bottom)